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Nike FuelBand Ben Shaffer designer is now in Apple`s iWatch project.
The Nike
Fuel Band is a popular product amongst Apple executives, including Apple CEO
(and Nike Board member) Tim Cook and former Hardware lead Bob
Mansfield. Based on Apple’s experience and usage of the Fuel Band product,
it seems like that Apple’s own wearable computer will have similar
fitness-tracking abilities.
For that Apple has poached Nike’s design director responsible for leading the FuelBand
fitness tracker, with Ben Shaffer expected to go to work on Apple’s own wearable
project, the much-anticipated “iWatch”. Shaffer led Nike’s Innovation Kitchen,
the R&D lab where the company developed more unusual products such as
FuelBand and the lightweight Flyknit training shoe.
Nike PR has reportedly confirmed that Shaffer is no longer with the
company. Apple has not commented on the rumor, and Shaffer’s LinkedIn profile still lists him as at Nike.
In Nike Shaffer’s goal with the Flyknit shoe was the create a shoe that feels much
lighter on the foot, but one that is still created out of strong
materials.
In an interview, Shaffer explains that Flyknit was not only about the final product, but about the processes behind the design of the product.
For the past five years, Ben Shaffer has been a part of Nike’s famed Innovation Kitchen where they are encouraged to think, experiment, research, build, and question things with one ultimate goal–to help their athletes achieve their goals. As the lead designer on the Nike Flyknit Trainer+, Shaffer worked closely with Hiroshi Fujiwara, Tinker Hatfield, and Mark Parker to produce this latest sneaker. We had a chance to speak one-on-one with Shaffer in an effort to gain a better understanding of this amazing new technology.
This would certainly match-up with Apple’s new design and engineering collaboration processes, most recently publicized in interviews with Apple design chief Jony Ive and software lead Craig Federighi.
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